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Go Upside Down

When thinking about new product or service development, don't do it in isolation. Seek advice and guidance from your business partners -- or, even let them drive the innovation agenda.

100-days-of-innovationhistorical-foresight
Publish Date2008-10-10
Updated Date2026-09-18
Maturityproven

This idea comes from 100 Days of Innovation - #2 - Go Upside Down, published October 10, 2008.

When thinking about new product or service development, don’t do it in isolation. Seek advice and guidance from your business partners — or, even let them drive the innovation agenda.

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ARTICLE · Thu Oct 09100 Days of Innovation - #2 - Go Upside Down