Strategy #2 in Insight 2020: Leadership Strategies for the Era of Acceleration.
Some companies, faced by the inevitability of change to their business model, seem to choose an odd path - fighting an obvious future rather than adapting to it. Which goes to the heart of my second bit of guidance for aligning to the era of acceleration - don’t fight the future! History has long shown us that this is a common response. It usually doesn’t go well! The most common story of course, involves what happened with buggy whip makers. Confronted by the emergence of automobiles, legend has it they fought back, trying to keep what they had rather than adapting to what they might be able to become. The real details of what happened are murky, but it’s a great if often overused business parable. And yet, we see similar signs all around us of companies and industries fighting the future, rather than adapting to it. Automotive dealers fighting Tesla who has a strategy of selling cars both online and in shopping malls. As seen in the video above, electrical and power utilities…