Strategy #10 in Insight 2020: Leadership Strategies for the Era of Acceleration.
How do you innovate when everything is faster still - and when your customers aren’t really paying attention? How do you position your brand when no one is listening to what you have to say? How should you motivate your team when they tuned out 15 seconds after you start speaking? That’s the modern day leadership challenge, and it’s found today as #10 in my series, Insight 2020: Leadership Strategies for the Era of Acceleration : Shorten Your Story The implications of collapsing attention spans are profound, and fundamentally changes how we sell, market, explain, position, reflect. It is said that when someone is looking to buy a car while on an auto-dealer lot, they expect to be able to get approval for a loan, via their mobile device, in 45 seconds or less. If you don’t have the infrastructure and systems to do that, you are no longer in the game. The stats are numbing. It is said that the typical consumer scans some 12 feet of shelf space per second: I will often point out while…