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Prediction

Underwriting becomes one question: can I look you up?

A 2011 future call revisited in Jim Carroll's 2026 Insurance Trends Scorecard.

Underwriting becomes one question: can I look you up?
trends-scorecardreceiptinsuranceoriginal-year-2011
Publish Date2026-09-18
Updated Date2026-09-18
Outcomepartial

The original call

Original year: 2011

2026 assessment

Scorecard verdict: Live / partly too early

Live, but honestly early on the specifics. Accelerated and data-driven underwriting absolutely arrived — many life policies now skip the needle entirely and price off external data and digital records. But “look up everything about you” ran straight into privacy regulation, and the social-media-profile version of underwriting got reined in rather than unleashed. The direction was right; the 2020 date and the “everything” were too bold. I’ll own that.

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