The original call
Original year: 2012
2026 assessment
Scorecard verdict: Hit
Hit. In 2026 this is just how retail works. “Buy online, pick up in store,” ship-from-store, dark stores, micro-fulfilment centers bolted onto the back of supermarkets, and store associates spending their day picking online orders — the physical box is now a node in a logistics network, exactly as described. The store-as-showroom is no longer a provocative keynote line. It is an operating model.