Trend #2 from 17 Trends for 2017.
- Amazonification of Industries: Amazon has everyone in its crosshairs as it moves beyond the sale of hard products. This include the home repair/renovation business, to optometrists or heading specialists, to automotive repair. Amazon isn’t just about selling goods — increasingly, it’s about selling the services that go with those goods. And if your industry is targeted by Amazon, you’re faced with the stark choice of a race to the bottom, forced to compete on price — or figuring out some other business model. I’m being retained by an increasing number of CEO’s or other senior executives in a wide variety of industries to come in for a talk on innovation strategies to deal with the realty of what to do when Amazon chooses to compete with you. Amazonification is real, and will pick up speed throughout 2017.