Trend #3 from 17 Trends for 2017.
- The Impact of Generational Time Shifting. Baby boomers are living longer and retiring later. Millennials are marrying later, having kids later, and buying houses later. The next generation moves out of their parents homes later. Take a look around, and whatever the case may be, people are doing things later in life than they used to! The implications throughout the economy and on every single industry are pretty profound: this time-shift challenges business assumptions, brand messaging, and in some cases, the very nature of the product or service being sold. If you don’t understand the impact on your business, you better take some time to do so.