What’s happening
Major tech companies are building assistants with memory and the ability to take actions in other apps. They still work best within one company’s products.
Timing: LATER — roughly 3–7 years before this becomes structural.
Why it matters
Whoever controls your personal AI controls your attention and purchases. Brands may reach you only through your assistant.
What would make it real
- Assistants work reliably across many services
- Users trust them with money and personal data
- Ways to move your assistant’s memory between providers
What would kill it
- Privacy scandals
- Services block assistants from access
- Errors that cost users money or embarrassment