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Rethink Your Product

What you sell, how you sell it, the way you explain it, the utility it provides, the value it has, the manner by which you service and repair it - these are all changing quickly in the era of smart, hyperconnected intelligent devices. If you don't align to that reality, you won't keep up with your future.

insight-2020leadership-strategy
Publish Date2020-01-22
Updated Date2026-09-18
Maturityproven

Strategy #13 in Insight 2020: Leadership Strategies for the Era of Acceleration.

What you sell, how you sell it, the way you explain it, the utility it provides, the value it has, the manner by which you service and repair it - these are all changing quickly in the era of smart, hyperconnected intelligent devices. If you don’t align to that reality, you won’t keep up with your future. With that being your reality, one of the most critical things you must do a as a leader today is to rethink the clarity of your product. It’s the bigger, more sweeping transformative aspect of a trend you know as the “Internet of Things” - and the impact is bigger than you think! What’s up? Remember the Maytag repairman - you used to have to call them when you needed service. Increasingly, though, as these devices become intelligent and connected, they will know when something is going to break down/ They’ll simplyl show up at your front door. The same thing is happening with cars and trucks and every other product - it’s what we call ‘prognostic diagnostics.’ And here’s the thing…

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