A disruption strategy is incomplete if it does not include the willingness and capacity to reinvent the organization itself.
At some point in time, if it has not yet happened, you’ll come to realize that the future that you thought you had no longer exists, and that you need to do something new. And if you are a business organization, that realization brings you the reality that you need to reinvent your revenue. This resulted in the reality that in an era in which much of your future revenue will come from products or services that don’t yet exist, your legacy might very well be your death sentence! Let me summarize this reality another way: “Companies that do not yet exist will build products not yet conceived using materials not yet in existence with methodologies yet to be defined. Are you ready to reinvent to keep up? - Futurist Jim Carroll Clinging to your legacy like drowning seize a life preserver is not a strategy - it’s desperation! - Futurist Jim Carroll What are the driving trends that define a need for regular, continuous revenue reinvention? There are many. Product lifecycles have become shorter; market longevity is not guaranteed; new…