Signal

One Year Later: The Chase for Authenticity

One year ago, in August 2025, I published Megatrend #28: The Chase for Authenticity as part of my 30 Megatrends series. Time to grade myself.

signal2025-2026megatrends-one-year-later

Publish Date	2026-09-14
Updated Date	2026-09-18
Observed Date	2026-09-14
Strength	strong

Observed in Jim Carroll’s archive on September 14, 2026.

One year ago, in August 2025, I published Megatrend #28: The Chase for Authenticity as part of my 30 Megatrends series. Time to grade myself.

Source: Megatrends One Year Later – #28: The Chase for Authenticity – What I Predicted, and What’s Actually Happening.

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Trends

Trends The Chase for Authenticity

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Industries

Industries Media & Entertainment
Industries Retail & Consumer
Industries Workforce & Professional Services
Industries Technology & Telecom

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Domains

Domains Society, Skills & Work
Domains Connectivity & Digital Experience
Domains AI & Machine Intelligence

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Sources

Sources Megatrends One Year Later – #28: The Chase for Authenticity – What I Predicted, and What's Actually Happening

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Related ideas, trends and context

TrendsThe Chase for AuthenticityAs synthetic content and algorithmic mediation expand, signals of human origin, imperfection and direct trust become more valuable.IndustriesMedia & EntertainmentCreation is becoming abundant, distribution is frictionless and attention is scarce. AI now accelerates all three forces at once.IndustriesRetail & ConsumerRetail is shifting from moving inventory to orchestrating attention, experience, prediction and fulfillment across physical and digital worlds.IndustriesWorkforce & Professional ServicesExpertise is being reorganized around AI augmentation, knowledge velocity, new career structures and the ability to assemble skills at speed.IndustriesTechnology & TelecomConnectivity is becoming ubiquitous while intelligence moves everywhere: cloud, edge, devices, networks and autonomous systems increasingly operate as one fabric.DomainsSociety, Skills & WorkChanging skills, careers, demographics, generational values and the organizational structures of work.DomainsConnectivity & Digital ExperiencePervasive connectivity, immersive interfaces and the blending of physical and digital experiences.DomainsAI & Machine IntelligenceArtificial intelligence, machine learning, generative systems and autonomous agents that increasingly perform cognitive work.

From Jim's archive

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ARTICLE · Sun Sep 13Megatrends One Year Later – #28: The Chase for Authenticity – What I Predicted, and What's Actually Happening