Trend #8 from 17 Trends for 2017.
- Micro-personalization. We’ll witness the acceleration of the trend to the world of ‘you.’ One size solutions that don’t ‘fit-all’, but fit you. Think, for example, about advances in genomic medicine that allow for engineering of medical treatments for particular genetic profiles - a trend that is closer to reality as a result of the ongoing reduction in cost of genomic sequencing. Retail stores will speed up their adoption of location and in-store technology that will deliver a highly personalized shopping experience. Personal concierge service will become all the rage as the elite-service concepts of the airline industry become mainstream in health care and other industries. In 2017, smart companies will realize ‘it’s all about you, and discover significant business opportunity in doing so.